Service Credit Unions Wins Three Diamond Awards 

Service Credit Union won three prizes in the 2025 Diamond Awards, America’s Credit Unions’ Marketing, PR & Development Council’s annual competition for marketing excellence. 

Service Credit Union received recognition in the One-Time Event category, for hosting a first-responder cancer screening in partnership with Boston defender Charlie McAvoy ; in the Community Sponsorships and Relations, Endorsements or NIL Efforts category, for its 73 Reasons campaign with McAvoy; and won a Best in Category (Clarity) for Most Sentimental, for a video interview with Rhode Island Police Officer Mike Matracia. 

Matracia, an advocate for disability rights who was diagnosed with Multiple Sclerosis over 20 years ago, forever changing his life and his career as a police officer, was surprised on camera with an iBot mobility device donation from Service Credit Union. The heartfelt and impactful video was one of a handful of entries selected as a Diamonds Best in Show finalist. 

For more than 30 years, the Diamond Awards have celebrated excellence in credit union marketing. Credit unions, advertising agencies, and associations submitted 1,400 submissions for the prestigious awards. In all, 180 organizations from 42 states were selected as winners. 

“We are truly thrilled to celebrate Service Credit Union and the other Diamond Award winners with such a prestigious recognition,” said Lesli Bishop, Co-Chair of the Diamond Awards and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. “These credit unions not only reflect the core values of the credit union movement, but they exemplify the forward-thinking and innovative strategies within our industry.”