Service Credit Union Wins CUNA Diamond Award for “Project Elf”

Service Credit Union was honored with a 2023 Diamond Award from the Credit Union National Association (CUNA) Marketing and Business Development Council, in the category of “One Time Event.”

Service CU won the award for its “Project Elf” community donation effort in the winter of 2022. Beginning in early December, the credit union purchased toys from independently-owned toy stores throughout New Hampshire and donated them to the NH State Police’s Toys for Tots effort, which brings toys to children in need throughout the state. The Project Elf team visited stores in different NH towns every day for a week, then dropped them off with the NH State Police, just in time for the holidays!

To see all of the wonderful stores and people that helped make this possible, check out our highlight video.