Service CU has been recognized as a 2021 NEFMA (New England Financial Marketing Association) winner in the category of Best Brand Event Activation for its holiday train. The holiday train was designed to be an important part of local sponsorships, including parades, during the holiday season.
An independent panel of judges selected the “most creative, innovative and successful campaigns” among financial marketers in the New England area, who were celebrated at a virtual Awards Gala on March 11.
“We are proud of our creative team here at Service CU who imagined and designed the train and thankful to (marketing consultancy) Image 4 for bringing it to life. It has brought joy to thousands of Granite Staters and continues to be the centerpiece of the credit union’s holiday celebrations,” said Aimee Sundstrom, Assistant Vice President of Marketing and Communications at Service CU.
A full list of winner’s can be found on NEFMA’s site.